CAMH - Hit As Hard As Life

Hit As Hard As Life — PSA

Awareness and action of mental health issues is a pressing matter. Even as an isolated incident, it never merely affects one person and it has a severe trickle down effect which impacts endless lives. When Everett and Pat came to me with this gut wrenchingly true story, I knew we had to honour it to the fullest, with only the realest and truest emotions that could come from such events.

The entire team gave it their all through pouring endless hours of time, financial support and recourses to give this heartbreaking story the best interpretation we possibly could. I am beyond grateful to have been given the opportunity to shoot this piece. I hope it will promote awareness, fight the stigma and open conversations about mental health and most importantly share a story of heartbreak and hope.

Thank you Z for sharing your story. @topb0y

We’re supporting CAMH to provide hope, help, and a better tomorrow for people living with mental illness. CAMH is Canada’s largest mental health hospital and a global leader in research.
If you'd like to make a contribution to the cause you can donate through:

http://give.camh.ca/goto/HitAsHardAsLife

All proceeds will be 100% going to the CAMH foundation.

Amplifying and sharing stories is the only way we will be able to normalize the stigma associated with mental health. If you suffer from mental health issues and need help, please reach out to find support at organizations like CAMH.

Thanks to everyone involved who came together to work efficiently to honor this story.

specs:

RED Gemini 5K
Atlas Orion Anamorphic lenses
SmallHD 702 OLED
EasyRig STABIL

directors - @guccivane & @patgreenall
dp - @lukewarmsaagi
agency - @func.media
1st ac - @danielpoirier
colourist - @erikbayley
pa - @steventsinokas
pa - @robertmorrow_
copywriting - @pylindsey

special thanks to:
@alteregopost
@Ontariocamera
@Sullysboxinggym
@camhfoundation
@atlaslensco